Spring is Here! : Online One Stop Shop expands to include Top Brands | IN THE NEWS

Spring, an online retailer, has served as the place to get your hands on hundreds of clothing brands without opening 1000 web tabs. As of June 2018, that list will now include some pretty familiar names in Plus size retail. 


In the few years since Spring's inception, Plus size fashion has exploded onto the mainstream. Spring has decided to reflect that according to the following quote:

Spring is committed to an inclusive shopping experience, offering the largest catalog of products, unparalleled value, and world class customer service for all customers

The ability for plus-size women to shop the most stylish brands in one great experience is severely limited; we hope to change that. Our goal is that all women feel represented on Spring, through our brand assortment, campaign images, and end-to-end experience.
— Katherine Prime, Spring's Chief Customer Officer

 Now their general sizing runs to a size 28 and  3X. I checked the largest sizes (26/28) to see if there was truly inclusivity or just a handful of frumpy pieces to check that inclusive box. The Verdict? Mixed. There are over 200 offerings, but 90% comes from 2 stores-- Eloquii & Hips and Curves. However, I won't write them off just yet, They are still compiling and one of the main reasons Eloquii is dominating the Pus Size market is because they offer stylish pieces that no one else does. I'll be on the lookout to see if any other retailers are added soon. 


What do you think of the new expansion to plus size awareness? Would you shop at Spring? Let me know in the comments?



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